Engagement &

Growth Strategies

Learn How to Grow Your Following & Turn Engagement into Paying Clients

Posting content is just the first step—engagement is what turns followers into clients. Social media isn’t just about broadcasting information; it’s about building relationships, starting conversations, and establishing trust with your audience.

By using proven engagement strategies, you can create a thriving community, increase your reach, and ultimately grow your health coaching business. This guide will show you how to boost interaction, foster meaningful connections, and convert engagement into sales—without feeling pushy or salesy.

Engagement: The Key to Growth

Many health coaches focus only on creating content, but social media platforms prioritize engagement. The more interaction your posts get, the more likely they are to appear in followers' feeds.

By consistently engaging with your audience, you:

Build relationships: People buy from those they trust.

Boost visibility: The algorithm favors accounts that engage.

Encourage brand loyalty: Keep followers coming back for more.

Turn conversations into clients: The right engagement strategy leads to DMs, discovery calls, and paying clients.

Growth Strategies to Expand Your Audience

Once you have solid engagement, growth happens naturally. Use these strategies to attract new followers and increase visibility:

Leverage Reels & Short-Form Video

Best Types of Reels for Health Coaches:

Quick Health Tips – “3 Signs Your Hormones Are Imbalanced”

Behind-the-Scenes – “A Day in My Life as a Health Coach”

Personal Stories – “Why I Became an IHP”

Before & After Transformations – Share your personal or client wins
Pro Tip: Keep Reels short (15-30 seconds) and use trending sounds for maximum reach.

Instagram Story Strategies for Maximum Interaction

Stories are where relationships are built. Most people check stories before scrolling their feed, making this a prime opportunity to connect.

Polls & Quizzes – “What’s your biggest health goal?”

Behind-the-Scenes – Show your daily routine, study sessions, or meal prep.

Ask Me Anything (AMA) Q&A – Open up for audience questions.

Personal Wins & Reflections – Share your journey and insights.

Pro Tip: Use stickers (polls, sliders, Q&A boxes) to encourage quick & easy interaction.

Collaborations & Features: Expand Your Reach Faster

One of the fastest ways to grow? Partner with others in your niche.

Instagram Lives with fellow IHPs – Cross-promote and reach new audiences.

Guest Post on Wellness Blogs – Share your expertise and link to your profile.

Shoutout Others in Your Stories – Tagging others often results in them resharing you

Collaborate on a Reel or Carousel Post – Reach both audiences at once.

Pro Tip: Always tag @IHP_Certification & @StephenCabral for a chance to be featured on IHPI’s platforms!

The 3-Step Engagement Formula

Step 1: Start Conversations

Create content that invites responses. The best way to increase engagement is by encouraging comments, shares, and DMs.

Ask open-ended questions – “What’s the biggest health challenge you’re facing right now?”

Use polls & quizzes in stories – “Do you struggle with bloating? Yes/No”

Encourage followers to comment – “Drop a 💚 if you agree!”
Encourage followers to tag friends –
"@silksandsage have you seen this?"

Pro Tip:

Reply to every comment & DM—this builds trust and increases your reach.

Step 2: Engage with Others First

The best way to increase engagement on

your own content?

Engage with others first.

Comment on at least 5 posts per day from people in your niche.

Reply to Instagram stories to start conversations.

Join relevant Facebook or LinkedIn groups and provide value.

Follow & interact with potential clients—but don’t pitch immediately.

Pro Tip:

Set aside 10–15 minutes per day for intentional engagement—it makes a HUGE difference in growth.

Step 3: Convert Engagement into Clients

Engagement is great—but how do you turn comments and DMs into

paying clients?

Ask follow-up questions in DMs – If someone comments on a post about gut health, DM them: "I saw your comment about struggling with bloating—what have you tried so far?"

Use CTA (Call-to-Action) Posts – Regularly invite followers to work with you: "I have 3 spots open for 1:1 coaching this month—DM me 'READY' for details!"