Creating a strong social media presence is the first step in reaching and engaging with your audience. Whether you're starting from scratch or optimizing existing profiles, follow these steps to ensure your social media accounts reflect your brand professionally.

1. Choose Your Platforms Wisely

Different platforms serve different purposes. For health coaches, Instagram, Facebook, TikTok, and LinkedIn are great choices for reaching potential clients, networking, and establishing authority in the wellness space. Decide where your audience spends the most time and focus your efforts there.

2. Set Up Your Profiles

Once you’ve chosen your platforms, follow these steps to create a professional and engaging profile:

Profile Picture: Use a high-quality version of your logo or a professional photo that represents your brand.

Cover Photo (if applicable): This is prime real estate to showcase your mission, tagline, or an eye-catching image that represents your work. Update this quarterly to keep your page fresh.

Username & Handle: Choose a handle that’s easy to remember, ideally something like @IHPCoachYourName or @YourBrandName

Bio: Clearly state what you do, who you help, and how they can connect with you. Keep it concise and engaging.
Website Link: Include a link to your IHP website, lead magnet, or booking page. Consider using Linktree to house multiple links in one place.
Contact Information: Ensure your email, phone number (if applicable), and location (if relevant) are included and consistent across platforms.