Design &
Visuals
Create Eye-Catching Content
A strong visual presence is essential for making a lasting impact on social media. High-quality, professional-looking graphics not only capture attention but also establish trust and credibility with your audience. Whether you’re sharing your journey as an Integrative Health Practitioner or educating your followers on holistic wellness, this guide will help you create on-brand, engaging visuals that align with IHPI’s professional aesthetic.
Tips for Creating Engaging Visuals
taking photographs
Your background sets the tone for your post and should align with holistic wellness values. Follow these tips when choosing your background:
Opt for natural settings: Greenery, parks, or clean, minimal spaces create a calm and professional
aesthetic.
Declutter your surroundings: Keep the focus on you and your message by avoiding busy backgrounds.
Use natural lighting: Position yourself facing a window or shoot outdoors during
golden hour (early morning or late afternoon) for the most flattering light.
Adding Text & Overlays to Images
To create high-converting social media posts, your visuals should communicate a clear message at a glance. Adding a short text overlay to your images can enhance engagement and make your posts more shareable.
Best Practices for Adding Text Overlays:
Choose a clean, readable font (use IHPI’s official fonts for consistency).
Use high contrast: Light text on a dark background, or dark text on a light background.
Position text strategically: Keep it away from the focal point of the image to maintain a polished look.
Tips for Professional-Quality Graphics
Creating stunning visuals doesn’t require a graphic design background. Follow these quick design tips to enhance your posts:
Stick to a Cohesive Color Palette: Use IHPI’s brand colors to maintain a professional and recognizable look.
Use High-Quality Images: Avoid pixelated or blurry pictures. If needed, use royalty-free stock images from Unsplash or Pexels.
Keep Text Minimal: Less is more! Keep your message clear, concise, and easy to read.
Utilize White Space: Don’t overload your designs. Give your content room to breathe.
Maintain Consistency Across Posts: Use the same font and color scheme to create a unified feed aesthetic.
Share Ready-Made IHPI Graphics
Want to save time? We’ve created a growing library of pre-made social media graphics that you can share instantly with your audience. These include:
Educational Posts: Share quick wellness tips, myth-busting facts, and health insights.
Seven Disciplines of IHPI: Professionally designed graphics explaining each pillar of the IHP methodology.
IHP Level Overviews: IG stories breaking down the differences between Level 1 and Level 2 certification.
Call-to-Action Posts: Encourage potential clients to book a consultation, follow your journey, or join IHP.
Make Your Branding Stand Out
Everything you post should reflect your expertise, credibility, and the IHP mission. To reinforce your branding:
Use IHPI’s Logo & Icons: Add them to your posts to add credibility and align with our mission.
Tag @IntegrativeHealthPractitioner: Increase visibility by connecting with IHPI’s community.
Include Your Name/Handle: If you created a new image instead of using one of the graphics in this toolkit, make sure followers know who’s behind the content.
Health Coach Brand Boards
Editing & Downloading Brand Boards
IHPI Visual Design Toolkit & Resources
canva templates for students
A variety of templates for you to plug your own photos into. We provide a variety of templates for each module of IHP L1 & L2.
graphics about ihpi
A variety of pre-made Instagram story-sized graphics that go over what is included in IHPI Level 1 and Level 2.
graphics about ihpi's 7 disciplines
A variety of pre-made graphics that visualize the 7 disciplines taught in our curriculum.
library of health tips & insights
Free-to-use graphics with helpful tips and tricks, as well as health insights and quotes. We are always adding to this library, so check back often!
Brand Guidelines
Includes official fonts, color codes, and logo usage rules to maintain consistency.
IHPI Icon & Logo Library
A collection of logos, custom-made icons, and design elements to enhance your posts.
Your social media graphics tell a story about your expertise and professionalism. Whether you’re sharing client wins, personal insights, or educational content, following IHPI’s branding and design guidelines will ensure your content is high-quality, engaging, and impactful.
Start designing today using our Canva templates, pre-made graphics, and branding assets to create posts that inspire, educate, and grow your coaching business.
Get Started Today!
- Explore Our Templates & Graphic Library
- Tag @IHP_Certification in your posts!
With a strong brand and eye-catching visuals in place, it’s time to plan your content so you can show up consistently without the stress.
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