Content Plan
Inspiration
Stay Consistent with a Structured Posting Schedule & Proven Content Ideas
Consistency is the key to building trust, authority, and engagement on social media. As an Integrative Health Practitioner, your content should reflect your expertise, inspire your audience, and educate them on holistic wellness. With a structured content plan, you can show up consistently and strategically—without the stress of figuring out what to post each day.
This guide provides proven content ideas, posting schedules, and ready-made resources to help you create impactful content that connects with your audience and grows your brand.
Weekly Posting Framework
Monday
Educational Tip:
Share a wellness tip from the IHP program.
TUESDAY
Behind-the-Scenes:
Study progress, routines, or course insights.
wedneSDAY
Educational Tip:
Share a wellness tip from the IHP program.
thurSDAY
Wellness Habit:
Show personal habits inspired by IHP.
friday
Personal Progress:
Reflect on changes from IHP.
saturday
Weekend Self-Care:
Share relaxation or self-care moments.
sunday
Optional Post/Story:
Reflect on progress or restday.
Proven Content Ideas for Health Coaches
Creating engaging content doesn’t mean reinventing the wheel. Use these proven post ideas to stay on track:
Educational & Informative Posts
Health Tips & Myth-Busting – Share evidence-based advice that educates your audience.
Explaining Root-Cause Healing – Teach your audience why functional health matters.
Breaking Down the 7 Disciplines of IHP – Share how each pillar contributes to overall wellness.
Personal Journey & Transformation
Why You Became an IHP – Share your motivation and personal health journey.
What You’ve Learned So Far – Reflect on insights from the IHP program.
Before & After Moments – Show changes in your own health or mindset.
Behind-the-Scenes & Daily Life
Your Morning or Night Routine – How you incorporate IHP principles into your daily life.
What’s in Your Wellness Toolkit? – Share supplements, tools, or practices you swear by.
A Day in the Life of an IHP Coach – Take your audience behind the scenes of your work.
Engagement-Boosting Posts
Polls & Q&As – Ask about your audience’s biggest health struggles.
Wellness Challenges – Encourage participation with mini health challenges.
Client Success Stories – Showcase transformations and results.
Need help designing your posts? Use our Canva Templates for health tips and insights, working through your IHPI modules, or breaking down the IHPI curriculum to your followers.
Content Plan Overview
General Social Media Suggestions
Platform: Instagram, Facebook, LinkedIn, Pinterest, TIK TOK
Link Integration: Add your IHP ambassador link + coupon code to your Linktr.ee, Stan.store, or equivalent.
Content Collaboration: Create collaboration posts with @ihp_certification and tag @stephencabral.
Engagement: Use strong CTAs and set up automated replies (ManyChat) to guide followers to your referral link.
Optimal Posting Frequency
Instagram (Primary Platform for Wellness/Health Coaches)
Feed Posts/Reels: 3–4 times per week Mix of educational content, personal stories, wellness tips, and promotional posts.
Stories: 5–7 times per week (ideally daily) Share behind-the-scenes, daily routines, study progress, quick tips, and polls for engagement.
Lives/IGTV: 1–2 times per month Host Q&A sessions or talk about a wellness topic to build authority.
Facebook
(Community Building)
Posts (Personal or Business Page): 2–3 times per week
Share articles, educational posts, and personal experiences.
Stories: 3–4 times per week
Groups: Engage in relevant health/wellness groups 2–3 times per week.
TikTok (For Viral & Casual Engagement)
Short Videos/Reels: 4–6 times per week
Share quick health tips, study insights, or relatable content using trending sounds.
LinkedIn (Professional Credibility)
Posts/Articles: 1–2 times per week
Share professional insights, program milestones, or industry trends to build authority.
Pinterest (Evergreen Content for Wellness Topics)
Pins: 5–10 pins per week (can be scheduled)
Share infographics, wellness routines, and blog-style visuals that drive long-term traffic.
The Power of Consistency: Why Posting Regularly Matters
Many health coaches struggle with inconsistent posting, which leads to low engagement and slow growth. Staying consistent helps you:
Build credibility: Your audience sees you as a trusted expert when you show up regularly.
Increase engagement: The more frequently you post, the more your content appears in followers’ feeds.
Attract ideal clients: Posting valuable content consistently draws in people who resonate with your message.
Make content creation easier: A structured plan eliminates the guesswork and helps you stay ahead.
Tip: Batch your contenT in advance so you’re not scrambling to post last-minute!
To help you stay consistent, we’ve provided pre-made graphics and templates so you can create content effortlessly.
Great content is just the beginning—real growth happens when you start meaningful conversations. Let’s go beyond captions and hashtags to focus on connection.
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